The problem, in numbers
Leaving by hand takes a working week.
Every unfollow is a page load, a menu, a confirmation. Roughly thirty seconds each, by design. The platforms earn more when your feed stays full.
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sources a typical account follows
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to clear them one click at a time
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with EmPure, reviewed by you, reversible any time
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How it works
Three steps. One evening. Then it holds.
Doing this for someone else, not just yourself? See how it works for partners, teens and parents.
For families
What the research says
Small, real, and honestly reported.
Reducing exposure is associated with modest improvements. EmPure is a tool for reducing exposure. Those are two different claims and we will not blur them.
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people across 10 randomized trials: a small but real drop in depressive symptoms when they cut back. See all six themes, with citations and what we do not know yet →
Help this exist
A category the platforms will not build. We are.
Launch is Spring 2027. The people who get in now shape what it becomes and who hears about it first.
Clinicians, journalists and researchers: get in touch through the contact form.