The feed should work for you.

The systems that deliver your feed are built with enormous care, aimed at a single outcome: that you keep looking. Almost nothing is built with the same care aimed the other way.

EmPure is a small attempt at the other way. Not a lecture, not a lockout you resent by Thursday. One difficult job done well.

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How we talk about evidence

Small numbers, printed at their real size.

There is a real research base on reducing social media exposure, and the effects in it are modest. We could round those numbers up. We are not going to, because a health-adjacent product that overstates its evidence has nothing left once someone checks.

So the research page carries the finding, the number, and the caveat, in that order, every time.

Read the research →

Four commitments

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These are not settings. They are the shape of the product.

A small, senior core team. Nobody listed here is a vacant role.

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